Nothing happens in this economy until a sale is made.
SO, what are you willing to do to make that sale, and how long are you willing to wait?
Do you know your sales cycle? In other words, how long might it take from the moment a prospect enters your radar to the moment they are hiring you for your service? Sure, there are the occasional, “When can you begin?” clients that drop into your lap, but what is the timeline of your typical customer?
This might seem like trivial to some, or that it doesn’t apply to others. To the latter, chances are that you are missing out on opportunities right in front of you, and if you think just a little differently about your situation, you’ll realize that, as Executive Speech Coach and Sales Trainer Patricia Fripp likes to say, “Life is just a series of sales presentations.”
If you are in business for yourself, there is the life cycle of a prospect. For you in your industry, when is the best time to pitch your product, service, or solution to them? Is it early on when they are first introduced to you and most excited? Or perhaps, do they need to be “wined and dined” with several “touch points” before it is appropriate to ask for the sale. With my private coaching clients, I see different rules apply in different industries, but the keys to my clients’ successes is in knowing EXACTLY when to ask for the sale.
If you are an employee, who did you sell “you” to to get your position? Now, you’re in, but who writes your review? Are you continuing to “sell” them on your value as an employee? Are you so good they could never get rid of you? Could the person you report to rattle off in conversation the latest highlight you have accomplished for the company? What is the sales cycle for a raise or promotion? Some companies are proactive in raising and promoting, but many are not. Are you still waiting for them to recognize your amazing talents?
You sold “you” to get the paychecks, and you have to keep selling to make sure those paychecks don’t dry up. If you haven’t had a review in longer than 6 months, schedule it with your boss. That way, your boss knows you take your career seriously and that you know your sales cycle, though they might not use those words. If they aren’t impressed, maybe it’s time to fire them.